I think our radio show meets the majority of the points of the brief that we received. I also think it effectively targets the demographic we set out to reach; below I will analyse the sections of our radio programme to explain why.
Content ("Latest Fixtures" & "Transfer Rumours")
Although we tried to follow the codes and conventions of a typical sports radio show; we tried to convey our content in a more professional manner to distinguish it from other radio shows like TalkSport and Total Football. This meant that there was slightly less "back and forth" conversation between the presenters, however, I would argue that we managed to find a good balance of giving a slightly longer analysis of the matches and keeping a good overall flow to our radio show. We felt this allowed us to better address our target audience as it meant that more of the show was focused explicitly on the facts of football and not just the presenters opinions.
News
The news section was the shortest of the dialogue sections featured on Onside FM. This is because we tried to focus the show explicitly on the football as that was the main purpose of our radio show. We believed that this would allow us to better address our target audience. Although Onside FM was to be broadcast on a local station, we felt it would be more appropriate to give a concise overview of the national headlines as this way our listeners would be well informed of all the day's major events without distracting too much from the main focus of the show, the football.
Use Of Music
I feel that the music we used in our show represents the target audience well as we played a mixture of indie and Brit-pop music like Oasis and Blur. Our target audience will most likely have grown up listening to music like this so it could even offer a sense of nostalgia which may make listeners think of our radio show in a more positive light. Even if listeners didn't grow up listening to the music we featured I would argue that it is still relevant to them as there is a strong link between football casual culture and the music genres of indie and Brit-pop.
Changes or amendments
Changes and amendments were made to the show throughout its production; improving its quality to get it to a professional standard was an ongoing task. The main issue was the tone of voice used in the radio show. Both presenters mumbled some of the sentences in the match analysis section of the show as the text that the presenters had to read wasn't worded very well. This resulted in us having to re-record certain sections of the radio show. Another of the larger amendments came in the editing stage of our radio show. We had to adjust the "gain" of the audio clips we used as some of the audio peaked too high and was not consistent throughout the broadcast so we had to ensure that all of the audio peaks were normalised to ensure that the volume of the show was consistent throughout. In the first draft of our radio show, it came to our attention that in certain places the bedding track (crowd background noise) was too loud in parts which sometimes made it difficult to understand what the presenters were saying. As a result of this, we had to split the bedding track into sections and fade its volume in places where it got too loud or the presenters' voices became quieter. Making these changes allowed us to produce a radio show that was consistent throughout its duration, leading to it both following the guidelines of the brief and the codes and conventions of a traditional talk/sports radio show.
