Analysis of TalkSPORT - The Alan Brazil Sports Breakfast
Purpose
The purpose of this talk show is mainly to entertain as Alan Brazil could be described as quite a lively character. We can assume the purpose is to entertain primarily because of the host. Alan Brazil is a boisterous character that brings an element of humour to everything he does. The show's purpose is also to inform as Alan Brazil discusses all the latest sports information from the last 24 hours. The show also features an hourly news segment that lasts for a few minutes. The show is aired on weekday mornings between 06:00 am and 10:00 am.
Income
TalkSport is owned by
The main advertiser is Ford (particularly transit vans), a car company that has a similar target audience to the radio show. Other advertisers include Selco builders warehouse and Paddypower. All of these companies could be said to cater specifically to people from the C2DE categories of the NRS social scale. As football is traditionally considered a working-class sport; I would say that these sponsors/advertisers are very appropriate as Ford Transit vans, for example, are primarily used by tradesmen and women who would mostly belong to the same C2DE brackets of the NRS social scale that would listen to The Alan Brazil Sports Breakfast or any other TalkSport show.
Scheduling
As stated in the title of the show; the Alan Brazil Sports Breakfast is broadcast in the morning. Other TalkSPORT shows are broadcast after the regular kick-off games have finished (5pm) or during some Tuesday Night games.
Content
In terms of content, the Alan Brazil Sports Breakfast discusses a plethora of sports, not just football like the majority of the shows. There is a 60-second news bulletin every half an hour. This show doesn't feature any "phone-ins" however other shows that take place after live football matches usually do.
Staff & Resources
The main presenter is of the programme is Alan Brazil. I believe he is a good choice for the presenter as he is loud and talkative. This works well for the programme as it enables him to put more passion into his football discussions. As the show is broadcast in a morning, his boisterous tone probably helps wake people up a bit too.
